A trip to the Greyston bakery always ends up delivering a cookie and a smile, but at the bakery run by Mike Brady, the extra icing is its stated goal of also serving up a second chance. The recipe for the success of their enterprise includes a commitment to employing a range of chronically unemployed people, including former convicts and recovering addicts.
Mike, the President and CEO at Greyston Bakery, is building on the Bakeryâ€™s thirty year heritage as a model for social enterprise using entrepreneurship to address the issues of generational poverty in low income communities. Their manufacturing facility in Yonkers, NY serves as a force for personal transformation and community economic renewal. Greyston is best known for a 24-year relationship baking the brownies that go into Ben and Jerryâ€™s Chocolate Fudge Brownie ice cream. Mikeâ€™s passion for social entrepreneurism and the use of business to solve social issues are fundamental to his work at Greyston Bakery. Mike is a business advisor to the American Sustainable Business Council (ASBC) helping to promote policies for a more sustainable economy.
View the webcast about Greyston and one of it’s workers Dion Drew.
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